Introduction
Reigning Beauty MedSpa, located in Westerville, OH, is a renowned establishment dedicated to helping clients look and feel their best. With the assistance of Black Chick Media, a digital marketing and business consulting agency, Reigning Beauty MedSpa witnessed a significant surge in its online presence and business operations over a span of three months.
Achievements:
Boost in Social Media Engagement:
Reigning Beauty MedSpa’s Facebook and Instagram pages saw an increase in likes and engagement, indicating a growing and active online community.
Rise in Client Bookings:
The MedSpa experienced a notable uptick in client bookings, from 1 per week to over 5 per week, a direct result of effective online marketing and outreach strategies implemented by Black Chick Media.
Rapid Business Expansion:
The combined efforts of Reigning Beauty MedSpa and Black Chick Media led to a swift expansion in business operations, reaching out to a broader clientele and offering a wider range of services.
Conclusion
The collaboration between Reigning Beauty MedSpa and Black Chick Media proved to be a game-changer. In just three months, the MedSpa not only enhanced its online presence by over 200%, but also expanded its business operations, testifying to the efficacy of Black Chick Media’s strategies and the potential of digital marketing in today’s age.
Introduction
The Gmeiner Art & Cultural Center, located in Wellsboro, PA, is a non-profit organization dedicated to cultivating the link between art, culture, and the community. Established in memory of Arthur J. Gmeiner's family, the center serves as a hub for local artists to showcase their work and for creatives to congregate. They host a variety of art exhibits and meetings for local art and music groups.
Challenge: With a rich tapestry of exhibits and events, the Gmeiner Art & Cultural Center needed a way to effectively communicate their offerings to the community and attract a wider audience.
Solution: Black Chick Media, with its bespoke approach to storytelling, was brought on board to craft a narrative that resonated with the center's mission and vision. Through a combination of creative strategies, Black Chick Media highlighted the center's dedication to art, culture, and community engagement.
Achievements:
Enhanced Online Presence: With a revamped website and socials, the Gmeiner Art & Cultural Center saw a more than 60% increase in online traffic and newsletter subscriptions, leading to greater awareness of their exhibits and events.
Community Engagement: Our storytelling approach resonated with the local community, leading to increased participation in the center's events and workshops.
Positive Feedback: The center received positive feedback from artists and visitors alike, appreciating the enhanced user experience and the spotlight on local, national, and international talent.
Conclusion: Our commitment to amplifying voices and driving positive change was evident in our collaboration with the Gmeiner Art & Cultural Center. BCM’s results-driven approach ensured that the center's story was not only told but also heard, leading to increased community engagement and recognition.
Website: https://gmeinerartculturalcenter.org
Project length: 3 months
Introduction
The Lehigh Valley Arts & Cultural Alliance (LVACA) is a pivotal organization in the Lehigh Valley, dedicated to promoting and supporting the arts and cultural sector. Their mission is to enhance the region's artistic and cultural landscape, making it accessible and enriching for all community members.
Challenge: Despite its significant role, LVACA faced challenges in reaching and engaging a broader audience. Their digital presence needed refinement to ensure accessibility and inclusivity. Additionally, the organization sought to strengthen its marketing efforts and refine its image to better reflect its mission and values.
Solution: To address these challenges, LVACA partnered with us as a consultancy for a comprehensive four-month engagement focusing on three critical areas: conducting an accessibility audit, devising a marketing director position, and assisting with image development.
Achievements:
Accessibility Audit
Recognizing the importance of making art and culture accessible to everyone, the first step was conducting an in-depth accessibility audit of LVACA's digital platforms. This audit aimed to identify barriers that could prevent people with disabilities from accessing content and participating in events. Recommendations were made to enhance website usability, ensuring compliance with Web Content Accessibility Guidelines (WCAG) and improving the overall user experience for individuals with varying abilities.
Marketing Director Position: Understanding the need for a strategic approach to marketing, the consultant assisted LVACA in devising a comprehensive job description for a Marketing Director role. This position was designed to lead the organization's marketing efforts, focusing on audience engagement, brand development, and digital marketing strategies. The creation of this role was a strategic move to bolster LVACA's presence in the community and beyond.
Image Development: To align LVACA's visual and communicative expressions with its mission, the consultant provided guidance on image development. This process involved refining the organization's branding elements, including logos, color schemes, and messaging, to ensure consistency and resonance with target audiences. The revamped image aimed to reflect LVACA's commitment to inclusivity, innovation, and community engagement in the arts and cultural sector.
Results: The collaboration yielded significant improvements in LVACA's operational and strategic approaches:
Enhanced digital accessibility, making LVACA's offerings more inclusive and reaching a wider audience.
Establishment of a Marketing Director role, positioning LVACA for more effective and strategic marketing efforts.
A cohesive and resonant brand image, better reflecting LVACA's values and mission.
Testimonial: "The consultancy provided by our partner was transformative for LVACA. Their expertise in accessibility, strategic marketing, and branding has propelled our organization forward, enabling us to connect more deeply with our community and ensure that art and culture are accessible to all. We are immensely grateful for their dedication and impact." - Jacqueline Cornette Schwartz, Program Manager, LVACA.
Conclusion: This engagement exemplified the power of strategic consultancy in enhancing organizational effectiveness and impact. Through focused efforts on accessibility, strategic staffing, and branding, LVACA has strengthened its foundation to promote and support the arts and cultural sector in the Lehigh Valley, ensuring a more inclusive and vibrant community for all.
Website: https://www.lvaca.org/
Project length: 3 months
